BIAD is a faculty of Birmingham City University, one of three universities in the city that also includes Aston University, and the University of Birmingham. For the updated 2010 prospectus a new cover was required. Using the exisitng 'LOVE BIAD' brand a set of 3D illustrations were created to give the faculty a more bold and exciting feel to reflect the diversity and difference of the courses offered. Designed at Z3 Ltd.